Currently building Snip
Koen Hanselman

Hi, I’m Koen.

Product Owner by day, by night.

With a background in software engineering and 15+ years at the intersection of technology, quality, and product, I’ve evolved from building software to shaping products — always with a strong focus on how they work and how they feel.

I care deeply about software quality, thoughtful UX, and the small details that turn useful tools into delightful experiences. I’m drawn to products that feel effortless — where every interaction has intent and nothing gets in the user’s way.